Adam Franklin’s Post

MARKETING TEMPLATE: Please type 'template' in the comments & I'll send you a PDF copy. This is the 12th and latest version of the Web Strategy Planning Template that I collaborate on with David Meerman Scott and which we first released back in 2010. It remains as useful today and it was over a decade ago. In fact it's been downloaded or printed over 1 million times and used in companies, universities and institutions all over the world. This edition has been updated to reflect the current tools and tech at our fingertips, and includes: ChatGPT X TikTok Online training programs Whilst the tools change... (previous version have had Google Plus, Clubhouse, Periscope and other digital relics!) ...the fundamentals remain the same. You need to build an audience, increase trust and nurture those relationships into commercial engagements. You can achieve this by publishing and sharing content that is valuable and helps solve your buyer personas problems. You certainly don't need to be all the platforms but you should pick a couple that best suit you. The diagram you see is the 20,000 foot view of the digital marketing ecosystem. There is a 'flip side' of the template where you can document your marketing strategy. I'll share this in a future post. Or you can also get the entire PDF (no opt-in) by leaving "template" in the comments & I'll send you a copy which you can fill in. #marketing #plan #template Ads

⫸  INVITE: You're invited to join my workshop - Content Machine: Create 90 Days of Content That Attracts & Converts your Ideal Clients Like Clockwork. Together in this workshop, we'll go through all the content you need in your arsenal so your prospects "Know, Like & Trust" you and ultimately engage your services. There are 4 quadrants in the Content Matrix and we'll go through each one, complete with examples. ⫸  In this live training, I'm going to show you: ☛ how to map out your Content Marketing Plan AND ☛ how to leverage AI (specifically ChatGPT) and VAs (virtual assistants). The saying goes "you can either ride the AI wave, or get dumped by it." I'll also share: ✔️How to plan your Q2 marketing so you think once, and easily implement for the year. ✔️How to map out all of your marketing activity into a repeatable system. ✔️The myriad ways you can use ChatGPT to turbo-charge your marketing — inc. building your own GPT! ✔️Why VAs are the secret ingredient to your success. ✔️How to build your library of 'go-to' prompts to become a beast in all aspects of your marketing and lead nurturing. ✔️What my private clients are doing now to position themselves for a stellar Q2 We'll have time to answer your questions in the Q&A! Cheers, Ads PS. The link to register is in the comments & in the article.

BACK ON DECK: I'm officially back from parental leave - the last 7 weeks has flown! Now that I'm fully back on deck, I am motivated to find 5 business owners who want to get their 'VA & AI powered' marketing engine firing this quarter. I recorded this short video to explain more. LMK if it appeals.

SEE YOU IN MELB? I've got a few speaking engagements coming up this quarter. It will be good to catch up with interstate clients. Here's the first of the conferences I want to share with you. If you're a BDM or Director in the property management world, I'm speaking at the BDM Summit in Melbourne on Thursday 20 June. The event is organised by the wonderful Sarah Cincotta and Hermione Gardiner. Rego link is in the article and comments.

APRIL PLANNER: I hope you had a great Easter and Q1. It's hard to believe we're into the second quarter of the year, and in Australia we've said goodbye summer and had a change of season to Autumn. It's my favourite time of the year (plus it's my birthday month!) Life continues to treat us well on the Sunny Coast. Although I must admit having a newborn who is nearly 7 weeks old, the time is flying by and my newsletter schedule feels a bit out of whack right now. I'm a bit slow getting this to you, with Easter and all, but it's the start of the month and my team has prepared the April 2024 - Month Planner. But better late than never. It's ready for you as a Google Doc (no opt-in).

WELL DONE: Congratulations to Bernadette Schwerdt and Radek Sali on the book “How to Build a Build a Billion Dollar business.” It’s about Radek’s journey as CEO of Swisse Vitamins and growing it from $15m to a $2B business in ten years. Acclaimed author and ghostwriter Bernadette Schwerdt helped extract the stories and insights, and craft it all together! They are hosting a book launch and panel discussion on Melbourne on 17 April. The link to register will be in the comments.

TL:DR: For 24 hours get the special 'Leap Day' $100 Deal on my ChatGPT Prompt Stack. One of the big breakthroughs my coaching clients experience creating all their marketing assets effortlessly with ChatGPT. If you have sat in on any of my AI workshops or replays, you saw clients in the hot seat as we deployed my custom prompts to generate message scripts, lead magnets, buyer persona profiles, marketing plans, content and loads more. It happens right before your eyes as ChatGPT does its thing. Each of these 'tasks' used to take clients weeks or months to create. They had to watch a training, do a first draft, bring it to a Q&A coaching call and get it reviewed and only then was it 'ready' to ship. With these new ChatGPT prompts, we knock it over in less than an hour.

TURNING UP: I had a proud Dad moment on Friday when my daughter progressed up to the next level of 'learn to swim' lessons. During each individual swim class it rarely feels like there's much 'progress'. However cumulatively, over a 3 month period, the progress is significant and noticeable. It's very cool to witness. Each week we turn up, do the coach's exercises and we trust the process. I feel a similar sense of pride when my clients make progress with their own marketing engine. Week-in, week-out it may feel like there's not been a 'huge breakthrough' moment, but when you join them all together 12 weeks is more than enough time to implement big change. Whether it's noticing another 300 dream prospects have accepted your connection request, or realising your LinkedIn newsletter has amassed 1000 subscribers or that you've re-engaged with dozens of dormant leads... Your daily activity translates into serious momentum! With my coaching clients, every 90 days we do a quarterly scorecard review together, and we objectively review their progress across the board. There are 9 pillars we measure with the scorecard, and each client can see their strengths and areas to focus on. Continue reading... #marketing #KPIs #progress

I ran a poll and there were no surprises what type of content is your favourite to create. Of the 4 types in the Content Matrix, "TEACH" is our fave! I get it. It's where we feel most safe and comfortable! I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish "teach" content, people might think we know what we're talking about but we are leaving a lot on the table... → we don't give them a chance to get to know us → we deprive them of a chance to like us! → and we inadvertantly position ourselves in the "free education" category which isn't exactly great for revenue -- especially when there are literally millions of other free education options on YouTube and Google. For a well rounded content plan, in addition to "TEACH": → We need "SHARE" content so people can build a connection with us (and like us). → We need "SHOW" content so people know our stuff works and gets results. → We need "OFFERS" so people can take the next step with us.

For my content publishing friends...