Marketing Coach & CEO at Bluewire Media. Social Media Keynote Speaker & Author. Build a marketing asset that serves your business for years. ⫸ BGSOBA
**Type 'template' in the comments to get a handful of my most popular marketing templates** -- (no opt-in required) WHY IS MARKETING IMPORTANT TO ME? In my early days at Bluewire I was influenced a lot by David Meerman Scott and Seth Godin. What I loved was that they advocated being generous and helpful with marketing. I've chosen to embrace that approach, hence releasing over 40 free marketing templates and over the last decade. MY MARKETING PHILOSOPHY 1. BE GENEROUS. Lead with your best stuff, and always try to be helpful. 2. TAKE PEOPLE ON A JOURNEY TO THEIR GOALS. Let people start with your risk-free material like blogs & videos and show the path all the way through to your premium offerings. Allow people to go as fast or slow as they please, but always lay out the next step for them to take when they are ready. 3. HAVE LOW FRICTION. Make it smooth and effortless for people to join your marketing ecosystem. Then create a pathway where they easily move through to working with you. I've found when you combine these 3 things, marketing (and sales) is really rewarding and fun. What's your approach to marketing? Let me know below! #marketing #digitalmarketing #linkedin
THANK YOU - an approach & philosophy bound to help & garner clients. Templates, please
Hi Adam Franklin you have always been very generous with your time and knowledge- thank you
great value and thx for sharing this your value with us Adam Franklin
Looking forward putting them in to action! Template
Template
Templates - thank you Adam Franklin
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Template! Great stuff Adam! Thanks for sharing your marketing philosophy!
Behaviour Analysis & Investigation | Applying Neuroscience to improve performance, mindset & wellbeing | Truth detection services | Communications & credibility expert
3yGreat post Adam - when marketing and building relationships it's about offering value, being transparent and genuine, and of course it goes without saying that being generous and helpful will help build rapport and trust for the future for those seeking to buy the services/products being offered 👏👏👍