Marketing Coach & CEO at Bluewire Media. Social Media Keynote Speaker & Author. Build a marketing asset that serves your business for years. ⫸ BGSOBA
**Type "Content" for my LinkedIn 10X Content Guide which maps out this process. No opt-in required** QUESTION (A friend asked me this via DM after receiving one of my PDFs): "What's your reasoning around not making this an 'opt-in' VS a 'no strings attached freebie' on LinkedIn? When do you take people to something resembling a funnel?" MY ANSWER: Because I like to keep friction low and deliver value. Many people on LinkedIn don't know me yet, and since I 'make the PDF offer' I feel the right thing to do is to honour that and not get you to jump through hoops to opt-in to get it. So I send the PDF directly to people who request it with no opt-in. And as for the 'funnel' part... Once we're communicating in DMs, I will typically invite that person to register for a webinar that is related to what I've shared in the PDF. This is where they can decide to 'opt-in' for the next step of the journey. Thanks for the question Simon Hope that helps. #linkedin #marketing #business
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I resonate a lot w/ that Adam! Reducing friction, I mean 😃 And of course: Content
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Interesting approach!
Awesome strategy....
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Content Thankyou 🙏
I write the words to help companies tell their story online and in print. I also operate as a Freelance Journalist, specialising in finance, future of work and sport related content
3yLove the approach Adam! Would love to see the PDF Content if it's still available?